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Web Copywriting: The Psychology Of Scarcity, Less Is More If You Want Faster Sales


Countdown to Armageddon - at least you'd think so judging from some of the garish copy and blaring headlines screaming at you from so many websites.At the opposite extreme though, you've some sites which don't even have a single decent headline anywhere that captures visitors attention, let alone leads them into captivating copywriting that'll get them a sale.

One-Product Sales Sites: Avoid These Top Blunders


One product, one long web page: this kind of web site is sometimes called a sales letter site or mini-site, and it focuses on one and only one goal, as many sales of that oneproduct as possible. With a one-product sales site, no distractions, no subsidiary goals, such as newsletter signups, are allowed to interfere with that goal.

Give Your Website A Chance


I often wonder how serious people are when itcomes to their websites. I thought that mosteveryone knew that the phrase "Build it and they will come" no longer applies on the internetbut I'm not sure how many people really believe it.

Selling Multiple Products? Avoid These Top Blunders


When your web site sells more than a dozen items, you may face a fierce challenge of helping shoppers find what they are looking for. You'll need to classify products into categories, but these will serve as obstacles and even dealkillers if those categories do not match those in the headsof shoppers.

Orient Your First-time Web Site Visitor


Imagine spinning someone around so profoundly and for so long that when you finally tell them to open their eyes, they ask "Where am I?" not knowing if they are even on the same continent they started from. When someone comes to your web site from a search engine or through a link from another site, it's like that for them.

Color Psychology in Marketing


On the internet we don't deal with face to face selling. The internet is a visual and psychological medium.

6 Website Design Disasters and How to Avoid Them?.


Let's face it; the line from A Field of Dreams isn't the whole truth. There's more to getting people to come to something than simply building it.

Why Use Professional Web Site Designers For Your Next Web Development Project?


Probably you know someone who has created a web site all by himself or herself. So if they can do it why use a professional at all? Can't you create your own business or organization's web site in your spare time and without the services of a professional web site designer? The answer is probably, yes.

Make Your Site Quick To Load!


The time it takes to load your site can make or break a visitor's first impression of your site. If your site takes too long to load, the visitor will click "Stop" or "Back" and leave your web site.

Web Design Tips To Boost Your Sales


The way you design your web site affects your visitors' online experience. As each visitor to your site is a potential customer, the easier they find your web site to use and the more they enjoy being on it, the higher the chance that they will make a purchase.

Dont Lose The Sale In The Internets Last Three Feet


In retailing there is a saying that sales are made in the last three feet. What this means is that no matter what you have done with your marketing, the final purchase decision is made when a customer is in-store, with the product in front of them.

Do You Really Need A Website?


Nope. You certainly don't need a website.

Digitalize It! : (Modification of images with tools such as Adobe CS and Corel)


Then it was a choice among crayons, paints and palettes for an artist and designer to create art. It was a box of crayons that make one happy designer during his early years of formation.

Build It And Build It Cheap!


There are several very good reasons why you should consider building your own web site versus having someone do it for you. It's more cost efficient, you can make it much larger in content, you are more involved in how you want the pages to look, and I have actually enjoyed learning the dos and don'ts of website profiling.

Build It And Build It Cheap! Part II


If you are familiar with my work, then you have probably taken a look at the first part of this article, and may well be on your way to having your website up and running. Congratulations!!! It's hard work, but having pride in the accomplishment is worth it! Now you have to find the people who want to see it, AKA--site traffic.

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