Your Website Could be Letting You Down
A professionally presented business website is a powerful and essential marketing tool: it's the first thing prospective customers will look at before they decide to contact you. If the copy on your website is not written to an acceptable standard, it may be losing you customers. It's not enough just to have amazing graphics and imagery: you need the words to make it complete. Is the spelling correct? Are punctuation marks in place? Does the copy make sense? These are questions that website designers should be asking themselves before they upload a new site. One of the biggest flaws with website copy is inconsistency: for example the word 'website'. Some sites spell it as one word, some as two words; as far as I am aware both are acceptable, but not both versions on the same site! In my opinion, a lack of consistency will deter a significant amount of would-be customers from using the services of a company that has not taken the trouble to proofread their website. Poor spelling on a website is another costly but avoidable mistake.The majority of visitors will leave the site very quickly if they find too many spelling errors. This again will give them the impression that the site owners don't really care; and they would be right! I am also convinced that copy that has been 'padded out' with insignificant trivia is also a big turn-off for visitors - clear, concise and informative is the order of the day. Anything containing textual content should as a matter of course be proofread: it's important that not only are mistakes in spelling, punctuation and grammar found and corrected, but that the text flows smoothly for the reader. The copy on a website should not be treated as the 'poor relation' of the project. You can have the most up-to-date, eye-catching graphics available but you will still need well-written copy to compliment them. There are vast amounts of web design companies around that will happily inform visitors how they can supply them with a state-of-the-art website but then insert second-rate copy, which totally negates any good work they have achieved.This will reduce the initial impact of the site, and more often than not will have an adverse effect on business. Remember: if visitors to your site can't find the information they are looking for because of badly written copy they will simply leave the site. The only people to benefit will be your competitors. I am a professional proofreader of hard copy items and website copy. I also write web copy and occasionally accept small copy-editing assignments.
MORE RESOURCES: Adobe Dreamweaver (2024) review TechRadar 25 Awesome About Us Page Examples For Web Design Inspiration Search Engine Journal 30 Best Web Design Agencies To Partner With in 2024 Influencer Marketing Hub Are you up to build the next best website? Get started with one of these 5 web design courses Fortune We Need to Decarbonize Software IEEE Spectrum Jeremy McGilvrey, A Houston Web Design Agency, Inks Long-Term Lease In Prestigious Williams Tower Office Space Yahoo Finance Why (and How) I Learned Web Development as a Data Scientist Towards Data Science BFA in Art - Graphic Design | Undergraduate Programs | Visual TWU Texas Woman's University 18 Free Web Design Tools, Winter 2024 Practical Ecommerce Moving Your Website into the Web Design System (WDS) Washington State University Web Design Companies & Agencies In Austin To Know Built In Austin TSTC Marshall spotlights online web design and development program Marshall News Messenger Best web design software in 2024 TechRadar Top Web Design Trends 2024 Designmodo Why isn't Adobe doing web design better? Creative Bloq 9 Chicago Web Design and Development Agencies To Know Built In Chicago Jessica Sorden's Transformation from Corporate Burnout to Web Design Maestro - by Carly Winchell The Ark Valley Voice Valve and Picnik vets Hatch new idea — a no-code web design platform for 'tech curious creators' GeekWire Information technology students delve into web design with capstone project University of Missouri College of Engineering Valpo Web Design supports NWI No Child Hungry in fight against food insecurity with new website Valpo.Life Best Web Design Software in 2024 USA TODAY Valpo Web Design & Marketing helps businesses through intentional design and forward thinking Valpo.Life 5 Top-Rated AI Website Builder Tools Software Advice Sweb CEO puts AI to work for small business web design San Antonio Report Website Design Services of Pop Machine Agency: Leading Wichita's Charge in Global Web Design Trends Yahoo Finance 5 seriously useful AI web design tools Creative Bloq Revolutionizing Web Presence: Webness Studios Launch Specialist Website Design Services Yahoo Finance The future of web development AWS Blog Valpo Web Design & Marketing | Partners Valpo.Life Michelle Belleville Science@NASA 6 ways AI is changing web design Creative Bloq Best web development tool of 2024 TechRadar The best free blog websites Creative Bloq Grand Cayman Web Design Expert & SEO Qamar Zaman Book Build Google Knowledge Panel Offers Grand Cayman ... Yahoo Finance Design Studies (Minor) | College of Liberal Arts UNH's College of Liberal Arts How web design trends have evolved Creative Bloq Mizzou alumna uses web design expertise to give back to engineering, community University of Missouri College of Engineering 7 Reasons Why Web Development Is Important for All Types of Businesses Business MattersBusiness Matters In LGBTQ rights case, Supreme Court rules for wedding website designer The Washington Post Top 10 Custom Web Design Agencies Influencer Marketing Hub Top 13 Custom Web Design Agencies Specializing in Education Influencer Marketing Hub Regulator: “Harmful” Web Design Could Break Data Protection Laws Infosecurity Magazine 12 Top-Ranked Shopify Web Design Agencies Influencer Marketing Hub How Google perfected the web The Verge Top Headless Web Design Agencies to Revolutionize Your Front-end Influencer Marketing Hub 19 Free Web Design Tools from Summer 2023 Practical Ecommerce Faculty Profile: Libby Perry (Editing for the Web, Web Design - Media Communications bachelor's) Full Sail News The 7 Best Shopify Web Design Techniques for Increased Conversion Influencer Marketing Hub Revolutionizing Web Design with Appy Pie: The Impact of AI in Website Development Robotics and Automation News 6 great tools for testing responsive design for websites Creative Bloq |
RELATED ARTICLES
Tapping Into The Visual Stimulus Of Your Web Site Visitors "Oh, my eyes, my eyes! What an eye sore. Quick, click away! Click away!"Suddenly I wake up in a cold sweat. Make Your Site Quick To Load! The time it takes to load your site can make or break a visitor's first impression of your site. If your site takes too long to load, the visitor will click "Stop" or "Back" and leave your web site. What Your Website REALLY Says About You And Why It Matters Everything you say and do says something about you. This has never been more true than in a text based environment like the Internet. Why Long Web Pages are Better than Short Ones Many Internet sites that try to sell you something have very long pages. Why is that do you think? Well, it appears that long, scrolling, web pages lead to more sales than short pages. Give Your Web Site a Small Business Marketing Tune Up Your web site is like your car. Both are significant investments that require the right features and regular and proper maintenance to ensure maximal satisfaction and performance. Freelancers Bite Back! The Internet has seen an explosion in so called 'lance' sites. Their service are a sort of go between to bring together clients requiring projects with freelancer seeking work. Speed Up Or Lose Out! How To Improve Your Websites Download Speed So your web site's online and you've got high rankings in the search engines attracting lots of visitors. But the statistics tell you most of them are leaving after viewing just one page, what's gone wrong?One possible cause could be a slow download speed of your web site's homepage or the web site as a whole. Good Websites Stand Out From The Masses Of Boring, Hard To Travel Sites Good websites stand out from the masses of boring, hard to travel, and overly commercial sites that now rule our Cyberspace. Interactivity and integrity are necessary for a site to become a hub of activity. How To Get A Pay Raise From Your Web Site How many of the visitors to your web site take the action you want them to take? Whether you want them to buy something from you, sign up for your newsletter, enter your sweepstakes, or give you contact information to follow up on, you want them to do something. The percentage of visitors who actually do that something is called your "conversion rate. 10 Profitable Ways To Recycle Your Content 1. Repackage your web site content in to different products to sell. How To Increase Your Conversion Rate or What Most People Miss When It Comes To Optimization Everybody talks about the importance of testing your sales copy or a page layout. After all, proper testing can help you modify your page in a way that will drastically increase your conversion rate. 5 Website Design Tips to Make Your Site More Attractive The question that I most frequently hear from people is "How can I attract thousands of visitors to my site each month?" Well, driving high traffic to your site is important, but what's even more important, is designing a website that makes them stay.After all, what's the use of spending all your time and money on creating a unique product that many people want, building a 100-page site, winning top rankings on search engines, and spending $5,000 in advertising if visitors don't stay once they arrive?In this article, you're going to learn 5 important website design tips to make your site more attractive. Every Website is a Human Being's Attempt at Achieving a Goal or Obtaining Happiness Have you ever thought about the real stories behind all the websites on the Internet? There are over 10 million sites out there and a human being with some hope or dream driving the process constructed each one. Too much of our modern world is presented to us in a barrage of superficial pictures that only show a very external glimpse of the true reality beneath the surface. Quality Web Copy is the Key to Success Many websites make the mistake of being all flash and no substance. Nothing irritates potential customers more than visiting your website hoping to find information and instead seeing only blinding color and flashing borders. Design Matters in our Visual Culture FIRST IMPRESSIONS. First impressions often leave lasting impressions. Top Ten Ways to Increase Web Sales - Part 1 You have only 10 seconds to impress your potential buyer. Your Web site visitors don't care about you. How To Write An Effective FAQ Page Websites that have multiple pages usually have a Frequently Asked Questions (FAQ) page. There are several good reasons why you should have one. Top Ten Fonts for Website Design The top ten fonts for website design might change in order, but for the most part the fonts that make up this list stay the same due to their popularity. In general, the top ten list includes Arial, Frutiger, Futura, Gills Sans, Helvetica, Lucida, Optima, Palatino, Agfa Rotis, and Univers. Through The Looking Glass My mother used to take me along when she visited an old ladydown a cobbled lane who had a crystal ball on her dining roomtable and a pack of playing cards. My mother was superstitiousand really believed a lot of what she was told by the old lady. Color Scheme for Your Website? Yes, in a world that is obsessed with makeover madness, even your website needs to follow specific color guidelines when picking out "what it will wear". The colors you use when designing your website tell an awful lot about your business, though you may not know it. |
home | site map |
Webdesign-box © 2006 |