Quality Web Copy is the Key to Success
Many websites make the mistake of being all flash and no substance. Nothing irritates potential customers more than visiting your website hoping to find information and instead seeing only blinding color and flashing borders. Of course, you want your website to be attractive, even snazzy, but if there is no useful information included in well-written copy, customers are going to go elsewhere. Offering your potential clients and customers informative, well-written copy is one of the most important aspects of maintaining an effective website, one that brings you new customers and keeps the old ones satisfied. When you write your web copy, it is important to realize that people read differently on a computer screen than they do on paper. People tend to scan online, rather than read every word. Web users also tend to be busy, goal-oriented people, and they want information presented in a no-nonsense kind of style. Effective web copy makes every word count. Avoid making empty claims like "We're the best ever company in the world!" Your customers are smarter than that. Explain why your company is better than others. Give facts, and be straightforward. Avoid long paragraphs that beat around the bush. Humor or off-color writing can turn off potential customers when you include it in your web copy. Remember, it is the World Wide Web, and a joke in one culture can be an insult in another. Write in a universal, culturally-sensitive way and you will appeal to a wide audience. However, that does not mean your copy must be boring. Be creative! Include customer testimonials and comments. Explain what your business has to offer step-by-step. Describe why your business is different from others, and what makes it unique. Also, be sure to write and spell correctly, and your copy will be an effective tool to help your website succeed. Alan Richardson publishes "Successful Marketing Strategies" an informative newsletter full of internet marketing strategies.He is also the owner of Home Business Discovery where you will find informative articles about internet marketing and get a Free subscription to "Successful Marketing Strategies".
MORE RESOURCES: 25 Awesome About Us Page Examples For Web Design Inspiration Search Engine Journal Adobe Dreamweaver (2024) review TechRadar 30 Best Web Design Agencies To Partner With in 2024 Influencer Marketing Hub Are you up to build the next best website? Get started with one of these 5 web design courses Fortune Jeremy McGilvrey, A Houston Web Design Agency, Inks Long-Term Lease In Prestigious Williams Tower Office Space Yahoo Finance Why (and How) I Learned Web Development as a Data Scientist Towards Data Science BFA in Art - Graphic Design | Undergraduate Programs | Visual TWU Texas Woman's University We Need to Decarbonize Software IEEE Spectrum Moving Your Website into the Web Design System (WDS) Washington State University Web Design Companies & Agencies In Austin To Know Built In Austin TSTC Marshall spotlights online web design and development program Marshall News Messenger Top Web Design Trends 2024 Designmodo Why isn't Adobe doing web design better? Creative Bloq 9 Chicago Web Design and Development Agencies To Know Built In Chicago Web Design and Development Alumni Highlight: Jenna Smith | Digital Media Utah Valley University Jessica Sorden's Transformation from Corporate Burnout to Web Design Maestro - by Carly Winchell The Ark Valley Voice Valve and Picnik vets Hatch new idea — a no-code web design platform for 'tech curious creators' GeekWire Valpo Web Design supports NWI No Child Hungry in fight against food insecurity with new website Valpo.Life Information technology students delve into web design with capstone project University of Missouri College of Engineering Best Web Design Software in 2024 USA TODAY Valpo Web Design & Marketing helps businesses through intentional design and forward thinking Valpo.Life 5 Top-Rated AI Website Builder Tools Software Advice Sweb CEO puts AI to work for small business web design San Antonio Report Website Design Services of Pop Machine Agency: Leading Wichita's Charge in Global Web Design Trends Yahoo Finance 5 seriously useful AI web design tools Creative Bloq Valpo Web Design & Marketing | Partners Valpo.Life 6 ways AI is changing web design Creative Bloq Best web development tool of 2024 TechRadar 17 Free Web Design Tools, Fall 2023 Practical Ecommerce Grand Cayman Web Design Expert & SEO Qamar Zaman Book Build Google Knowledge Panel Offers Grand Cayman ... Yahoo Finance The best free blog websites Creative Bloq Design Studies (Minor) | College of Liberal Arts UNH's College of Liberal Arts How web design trends have evolved Creative Bloq Mizzou alumna uses web design expertise to give back to engineering, community University of Missouri College of Engineering In LGBTQ rights case, Supreme Court rules for wedding website designer The Washington Post Regulator: “Harmful” Web Design Could Break Data Protection Laws Infosecurity Magazine How Google perfected the web The Verge 19 Free Web Design Tools from Summer 2023 Practical Ecommerce Faculty Profile: Libby Perry (Editing for the Web, Web Design - Media Communications bachelor's) Full Sail News 6 great tools for testing responsive design for websites Creative Bloq 11 of the Best Web Development Agencies in New York + Tips on How to Choose the Best Agency Influencer Marketing Hub 38 Web Development Stats You Should Know in 2024 Influencer Marketing Hub Best SEO Web Design Companies Mastering Aesthetics & Search Influencer Marketing Hub The Supreme Court rules for a designer who doesn't want to make wedding websites for gay couples The Associated Press Wix's new web design platform looks seriously cool Creative Bloq How far does Supreme Court decision on web design for gay couples reach in Minnesota? - Star Tribune 7 Reasons Why Web Development Is Important for All Types of Businesses Business MattersBusiness Matters Supreme Court rules Colorado web designer can refuse business to LGBTQ people Colorado Public Radio |
RELATED ARTICLES
Website Checklist 10 Basic Things Your Website Should Have .. Design Your Site For Your Customers The most important person that you need to please when you design your site is your potential customer. I can not stress that enough. How To Boost Your Chances at Having a Successful Web Site New Web sites are springing up online by the millions. However, when they don't reach a level of success, the Web site owners assume that they can't make money off the Internet. Choosing Form Over Function Kills Your Site Never put form over function. Why? Because it's crucial that visitors actually be able to USE your site. Got Web Traffic but Still Low Sales? Ten Ways to Selling Success - Part 1 Have you put a lot of effort, time, and money into your site and are frustrated with lackluster sales? Are you planning to put a new Web site and don't know where to start? If you are like many business professionals out there, you know your subject, you are an expert speaker or coach in your field, and you are even passionate about it. You have great products and services to sell. Is Your Web Site Turning Visitors Away? One of the biggest problems with Web sites is that the very first pageon the site is turning people away.Why? Because most Web site owners talk about themselves instead oftalking about their Web site visitor. Website Design Considerations Q: Should I build and maintain my business Web site myself or pay someone else to do the work for me? -- Wesley L.A: When you say, pay someone else to do the work for you, Wesley, I am going to assume that you are talking about hiring a professional Web site designer to do the work and not your next-door neighbor's teenage son. Top 10 Web Design Mistakes As a webmaster, you want to keep your visitors content so they'll come back again. Below you will find ten common mistakes made by webmasters that may deter people from returning. Create Favorite Icon Favorite icon appears to the left of your link in either address bar or in favorites menu of your browser. It gives your website more personality, better visibility in favorites menu and is easy to create. Content is Crucial! Content is undoubtedly the most important element of a website. It is the defining factor for a website, that which catches the interest of your visitors and keeps them hooked to your site. How To Design Your Web Site With CSS Cascading Style Sheets (CSS) allows you to create fastloading pages, increase your search engine rankings, andmodify your whole site with one style sheet. So why don'tmore people use them? This is because they got so used tohtml design and are afraid or too lazy to upgrade theirskills. Dont Overdo it! Have you ever been to site with so much ad clutter that you wanted to just leave? Odds are you have, and odds are even better that you did in fact leave! Always refer back to the KISS philosphy. Keep It Simple Stupid!1. Banner Enchancement - Designing Your Banner A well designed web site is great to have, but what if no one ever comes to it? Most web sites either rely on advertising, or have used advertising at some point in their existence, to get people to come to view the site. This means that your going to have to have not only a well designed web site but also well designed banners to attract your visitors. Why Web Pages Appear in the Wrong Location after Uploading to my Website? If your are a new web designer, you may face a common problem after uploading your web page to your web server. The problem is that the web page appear in the wrong location on your website, and will not be accessible when you type its address in the browser address box. Through The Looking Glass My mother used to take me along when she visited an old ladydown a cobbled lane who had a crystal ball on her dining roomtable and a pack of playing cards. My mother was superstitiousand really believed a lot of what she was told by the old lady. How To Give Your Business Credibility Let's face it. Buying products and services from the Internet can be a bit intimidating. The Top 8 Website Sins Part One They say the eyes are the window to the soul. Your website then is the window to your business. KIS - Keep It Simple There are many ways to add fancy bells and whistles to your website, but most of them are not going to do you any good. In fact they will slow down the time it takes to load your website and take up valuable space that you are paying for. Your Website Visitors - Will They Stay? I'm sure you've all heard the saying 'Build it and they will come'. Although that may have been true a few years ago, now we must work, and work hard, to get visitors to our websites. Good Content Pays! Traffic to a site can be a blessing or a curse. Visitors who find what they are looking for, are engaged in what the site offers, and/or come away with a positive impression become the site owner's best allies and customers. |
home | site map |
Webdesign-box © 2006 |