Make it Clear What Your Website is About
Just about every list of the "Top 10 Web Design Mistakes" includes at least one reference to either 1. Not clearly specifying the objectives of your website, or 2. Not making it obvious what your web pages are about. Usually both of these things are mentioned. This usually stems from the inability to look at your business or products from the prospective customer's point of view. Many marketing people confuse their own concerns with those of their potential customers. For instance they think that a sexy manufacturing technique, or the fact that the product uses "materials developed by NASA" will impress their customers. Generally it won't. This is the classic mistake of confusing features with benefits. Saying that a vinyl banner is made of 13 oz vinyl is a feature. Saying that it is "virtually tear-proof" is a benefit -- namely, that it won't be ripped off its moorings and blown away by the first gentle breeze. Web designers are just like all other business people in this regard. We have a difficult time stepping back from our little projects and looking at them from the perspective of our potential customers. First and foremost we should realize that people who visit our sites have no idea what our sites are about until we tell them. So we should tell them. And we should tell them very clearly and quickly. As Vincent Flanders says in Web Pages That Suck Web design is the reverse of a magic trick. In a magic trick, you show the audience your right hand and perform the trick with your left. In Web design, you tell them where you're going first -- and then go there. People don't like surprises. It will certainly confuse them and it could make them angry." Rick Hendershot is editor and publisher of the Linknet Marketing Resource Library.
MORE RESOURCES: Redesigned Adrian College website receives bronze award in national competition - The Daily Telegram “Mobile First” as a Standard: Techysquad Redefines Web Accessibility and Responsiveness Finance Magnates Trying to locate text - PHP SitePoint Small Business Website Design Tips - Marketing Business.com Web Designer – Full-Time | Dynamic Digital Design Role jobs.pedestrian.tv Wix Partners Can Now Sell Templates in Wix Marketplace Search Engine Journal Abby Hamilton | Web Design and Content Marketing Crescent Vale Best web design software in 2024 TechRadar Website Design Competition - MCWT Michigan Council of Women in Technology Website Design | Alton | Edwardsville | St Louis RiverBender.com Why (and How) I Learned Web Development as a Data Scientist Towards Data Science Moving Your Website into the Web Design System (WDS) Washington State University 25 Awesome About Us Page Examples For Web Design Inspiration Search Engine Journal Are you up to build the next best website? Get started with one of these 5 web design courses Fortune 30 Best Web Design Agencies To Partner With in 2024 Influencer Marketing Hub Top Web Design Trends 2024 Designmodo 13 Top-Ranked Shopify Web Design Agencies Influencer Marketing Hub 9 Chicago Web Design and Development Agencies To Know Built In Chicago Jeremy McGilvrey, A Houston Web Design Agency, Inks Long-Term Lease In Prestigious Williams Tower Office Space Yahoo Finance Jessica Sorden's Transformation from Corporate Burnout to Web Design Maestro - by Carly Winchell The Ark Valley Voice Sweb CEO puts AI to work for small business web design San Antonio Report Why isn't Adobe doing web design better? Creative Bloq The 15 best iPad apps for designers Creative Bloq Information technology students delve into web design with capstone project University of Missouri College of Engineering How to design a website: A beginner's guide CNN Underscored Valve and Picnik vets Hatch new idea — a no-code web design platform for 'tech curious creators' GeekWire Valpo Web Design supports NWI No Child Hungry in fight against food insecurity with new website Valpo.Life 11 of the Best Web Development Agencies in New York + Tips on How to Choose the Best Agency Influencer Marketing Hub 6 ways AI is changing web design Creative Bloq Michelle Belleville Science@NASA 10 Website Design Secrets to Know Before You Build a Site AllBusiness.com 5 seriously useful AI web design tools Creative Bloq How to Design an ADA-Compliant Website | CO- by US Chamber of Commerce CO— by the U.S. Chamber of Commerce Locofy.ai's accelerates web design-to-code with AI as it pioneers Large Design Models Markets Insider Augmented Reality and the Future of Web Design | LBBOnline Little Black Book 18 Free Web Design Tools, Winter 2024 Practical Ecommerce Valpo Web Design & Marketing | Partners Valpo.Life The best website builder for photographers Creative Bloq 7 Best Web Design Services of 2024 Newsweek Revolutionizing Web Presence: Webness Studios Launch Specialist Website Design Services Yahoo Finance Best web development tool of 2024 TechRadar The best free blog websites Creative Bloq The best website footer on the internet Fast Company 5 Security Risks of Responsive Web Design Security Boulevard How web design trends have evolved Creative Bloq Top 10 Custom Web Design Agencies Influencer Marketing Hub |
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