How To Get A Pay Raise From Your Web Site
How many of the visitors to your web site take the action you want them to take? Whether you want them to buy something from you, sign up for your newsletter, enter your sweepstakes, or give you contact information to follow up on, you want them to do something. The percentage of visitors who actually do that something is called your "conversion rate." Many web site owners are great marketers. They know how to drive a ton of traffic to their site. When the results are less than what they had hoped for, they think the answer is to spend more time and money generating even greater traffic. What they really need to be doing is improving their conversion rate. Picture this: If you currently get one sale (or subscription, etc) for every 100 visitors to your site, you have a conversion rate of 1%. But what if I told you that by making a few changes to your site you could increase that to two sales per 100, and double your income without increasing your traffic? The best part is that most often simple changes are all that are needed. Once you make those changes, you can forever "convert" a greater number of visitors without doing anything else different. So, without further ado, here are three changes you can make that will have the greatest likely impact on your conversion rate: 1. Make it easy on your visitor. She is there for information, and if you make it hard for her to get to it, she will leave. Don't make her sit through a flash movie. Don't make her click to another page. Don't make your page so busy she can't find what she's looking for. Instead, treat her to a clean, fast loading page that guides her straight to the action you want her to take and lets her take it. 2. Make your copy persuasive. The words on your page are the most important, and most often overlooked, element in the conversion process. It is what you say to your visitor that will convince her to become your customer. Make those words as powerfully persuasive, benefit laden, and emotionally charged as you possibly can. Sell her on the action you want her to take. 3. Reverse the risk. People are nervous about buying online, or giving out their personal information. State your privacy policy right beside your subscription form. Spell out your money-back guarantee in your product description. Take all the risk away from what you want your visitor to do and she will be more likely to do it. Making these simple changes can do wonders for your conversion rate. Once you have them in place, you can start enjoying your raise! Lisa Packer, author of "How To Dramatically Increase Your Business... Without A Blockbuster Budget," is an independant Copywriter and Marketing Consultant. For more helpful articles like this one, visit http://www.dramatic-copy.com
MORE RESOURCES: 25 Awesome About Us Page Examples For Web Design Inspiration Search Engine Journal Adobe Dreamweaver (2024) review TechRadar The best website builder for small businesses Creative Bloq 30 Best Web Design Agencies To Partner With in 2024 Influencer Marketing Hub Are you up to build the next best website? Get started with one of these 5 web design courses Fortune Jeremy McGilvrey, A Houston Web Design Agency, Inks Long-Term Lease In Prestigious Williams Tower Office Space Yahoo Finance Why (and How) I Learned Web Development as a Data Scientist Towards Data Science We Need to Decarbonize Software IEEE Spectrum 18 Free Web Design Tools, Winter 2024 Practical Ecommerce Moving Your Website into the Web Design System (WDS) Washington State University Web Design Companies & Agencies In Austin To Know Built In Austin TSTC Marshall spotlights online web design and development program Marshall News Messenger Top Web Design Trends 2024 Designmodo Why isn't Adobe doing web design better? Creative Bloq 9 Chicago Web Design and Development Agencies To Know Built In Chicago How to design a website: A beginner's guide CNN Underscored Best website design service of 2024 TechRadar Jessica Sorden's Transformation from Corporate Burnout to Web Design Maestro - by Carly Winchell The Ark Valley Voice Web Design and Development Alumni Highlight: Jenna Smith | Digital Media Utah Valley University Valpo Web Design supports NWI No Child Hungry in fight against food insecurity with new website Valpo.Life Best Web Design Software in 2024 USA TODAY Information technology students delve into web design with capstone project University of Missouri College of Engineering Valve and Picnik vets Hatch new idea — a no-code web design platform for 'tech curious creators' GeekWire Valpo Web Design & Marketing helps businesses through intentional design and forward thinking Valpo.Life 5 Top-Rated AI Website Builder Tools Software Advice Sweb CEO puts AI to work for small business web design San Antonio Report Website Design Services of Pop Machine Agency: Leading Wichita's Charge in Global Web Design Trends Yahoo Finance 5 seriously useful AI web design tools Creative Bloq Augmented Reality and the Future of Web Design | LBBOnline Little Black Book Revolutionizing Web Presence: Webness Studios Launch Specialist Website Design Services Yahoo Finance Locofy.ai's accelerates web design-to-code with AI as it pioneers Large Design Models Markets Insider Valpo Web Design & Marketing | Partners Valpo.Life Michelle Belleville Science@NASA 6 ways AI is changing web design Creative Bloq 15 Web Design and Development Trends You Need To Know in 2024 SpaceCoastDaily.com 7 Best Web Design Services of 2024 Newsweek 17 Free Web Design Tools, Fall 2023 Practical Ecommerce Grand Cayman Web Design Expert & SEO Qamar Zaman Book Build Google Knowledge Panel Offers Grand Cayman ... Yahoo Finance The best free blog websites Creative Bloq The best website footer on the internet Fast Company How web design trends have evolved Creative Bloq Mizzou alumna uses web design expertise to give back to engineering, community University of Missouri College of Engineering 10 Best WordPress Web Design Experts Influencer Marketing Hub AI tools are killing web design jobs in South Africa Rest of World Top 13 Custom Web Design Agencies Specializing in Education Influencer Marketing Hub Top 12 B2B Website Design Agencies in 2024 Influencer Marketing Hub U.S. announces official web design system Boing Boing Kansas City woman inspires Black students through coding, web designing WDAF FOX4 Kansas City 12 Top-Ranked Shopify Web Design Agencies Influencer Marketing Hub Regulator: “Harmful” Web Design Could Break Data Protection Laws Infosecurity Magazine How Google perfected the web The Verge Top Headless Web Design Agencies to Revolutionize Your Front-end Influencer Marketing Hub Kentico 'Site of the Year' Competition Proves Custom Web Design is Alive – and Thriving - CMS Critic |
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