webdesign articles


How To Write An Effective FAQ Page





Websites that have multiple pages usually have a Frequently Asked Questions (FAQ) page. There are several good reasons why you should have one.

  • An FAQ clears out any confusion your prospect might have about buying product. Remember, a confused mind always says no.

  • It lets a prospect grab key information quickly.

  • It creates a positive impression with your prospect because you're acknowledging that their time is precious and they want answers quickly.

  • An FAQ saves you time. The more answers you provide at your website, the less customer emails you'll get asking the same questions over and over.

    Before you write an FAQ, do some research. Think about your favourite websites and formulate some questions you might ask about their products or services.

    Now surf to those websites and review their FAQ pages. Were you able to find answers to your question quickly? Or did you have to scroll or click through pages to find what you were looking for? Were the questions separated into logical categories or were they put in random order?

    This should give you an idea of the "do's" and "dont's" of creating an FAQ.

    Another valuable research technique is to ask good friends or customers to give you feedback on your products or service. What questions popped into their minds when they visited your website. (You might offer a small gift or discount to your customers in exchange for feedback.)

    After getting everyone's comments, assemble the questions and group by category. For example, questions about how quickly you ship products would be under your "Shipping" category, etc.

    Write your FAQ in a "Question & Answer" format.

    Organize the questions in each category so the most important questions appear near the top.

    Create a "Table of Contents" at the top of your FAQ page and put the most asked questions here.

    Hyperlink them so your customer just has to click to get to the answer. Or hyperlink your categories at the top of the page.

    Here's a few more tips:

    • Keep your FAQ updated. Are the answers still relevant? Review monthly.

    • Keep your questions and answers concise. No more than a paragraph. If the question requires a long, detailed answer, have a link to a separate webpage.

    • Don't create your FAQ as a file that a prospect has to download to read. Most people won't bother, and they'll leave your site frustrated.

    • Include info and links at the bottom of each FAQ page so that a prospect can contact you if they still have unanswered questions.

    About The Author

    David Coyne is a marketing consultant and online entrepreneur.

    Visit his website and get the FREE e-book "Marketing Secrets Of The Ages." You can sell this e-book to customers and keep 100% of the profits. http://www.dc-infobiz.com


    MORE RESOURCES:

    Special web design and development rate for start-up businesses
    Cambridge Network, UK - 19 hours ago
    Media Creative Web Design and Development, a Cambridge based company, are to offer a special rate of £99 per web page to all start up businesses who have ...


    Web design essential for your business
    BigNews.biz (press release), MA - Jan 5, 2009
    For that your really need to hire a web designer with professional web design experience – more specifically a business web page designing, ...


    Klue

    Web Design Malaysia | Greenfrog Studio
    Klue, Malaysia - Jan 5, 2009
    Its not hard to imagine how important your website is. It is the one brand & marketing tool that build sales and at the same time improves your branding ...


    Web Design Outsourcing services by Cranberry
    BigNews.biz (press release), MA - Jan 2, 2009
    Cranberry Communications Pvt. Ltd. (http://www.cranberryindia.com) has come up with specialized web design services for web design companies based in USA, ...


    RAGE WebCrusher
    ZDNet Asia, Singapore - 5 hours ago
    Whether you built your website with iWeb, Rapidweaver, Dreamweaver or RAGE WebDesign, RAGE WebCrusher can ensure your website loads as fast as possible for ...


    iLife '09 adds feature tweaks and fun
    CNET News, CA - 3 hours ago
    The iWeb application added better drag-and-drop Web design capabilities and several dynamic widgets you could include on your Web site. ...


    openPR (press release)

    Leading Fort Myers Web Design Firm Experiences Record Growth in 2008
    openPR (press release), Germany - Jan 5, 2009
    Brian Joseph Studios LLC is now considered Fort Myers web design and Naples web design experts and there is no sign of them stopping or easing up. ...


    Best Web Design and Development: Schematic
    MediaPost Publications, New York - Jan 2, 2009
    by Christine Champagne, Yesterday, 12:00 AM Schematic spent a decade helping clients like Coca-Cola, Walt Disney and Target make their marks on the Web. ...


    Dallas SEO Web Design Firm Signs Strategic Partnership With SEO 1 ...
    TransWorldNews (press release), GA - Jan 2, 2009
    Texas based SEO 1 Services has entered into a marketing agreement with Brazen, a Dallas Web Design company, to cooperate in SEO friendly web development. ...


    New Launch Affordable Web Design And Development Outsource ...
    1888 Press Release (press release), TX - Jan 1, 2009
    Isquare Technologies Launches a web site which can provide web design , web site design, web sites development, web sites redesign, web solution, ...

    Web-Design - Google News

  • home | site map
    Webdesign-box © 2006