Top Ten Ways to Increase Web Sales - Part 1
You have only 10 seconds to impress your potential buyer. Your Web site visitors don't care about you. They care what you can do for them. Give them a reason to buy. If you haven't reaped the sales you deserve apply these ten tips: 1. Write dazzling home-page copy that gives your potential customers a reason to click to your product or service sales letter. Use hyper-linked benefit driven headlines that lead visitors straight through to a sales letter that includes bulleted benefits of your service or product. "Before I learned this ultimate power technique, my Web sales were flat." 2. Preplan and know your Web site's purpose and audience before you contact a Web Master. Without knowing your site's clear purpose, your headlines and copy for each product or service will lack clicking power. If your visitors don't get a chance to know why they should use you or your product, they will be confused and leave your Web site. Before you write much copy, make a list of your benefits and features. Your visitors want to know what their outcomes are for reading your book. Benefits sell. Use this list to create an order-pulling sales letter and headlines. You must also know your audience before you write a word of Web copy. To preplan your Web site, write out an audience profile. Think of income, age, sex, Internet savvy, how they spend discretionary money. Make another list of your audience's resistances. Later apply to your sales letter where you put them up, then answer them. If you offer a book, make sure you compel your visitor to go to your sales and order page. Always make it easy for them to buy. Maybe you are like me, when you visit other professional sites; you often leave wondering what are they selling? What do they want the visitor to do? 3. Sell your products and services through brave, bold, headings. Headings can ask a pertinent question about you visitors challenges, such as "Are your web sales puny?" Or, "Are you frustrated not being in the career you love? Headings can use a benefit statement such as Quadruple your Success (you name what it is) with one feature it works with, such as the Online Promotion Tool Kit (name your product or service). 4. Use sparkling testimonials from the rich and famous on your home page and all other pages about each product or service you offer. Place your best testimonial with at least three benefits in it near the top of your home page. Rather than put all testimonials on just one page, sprinkle them generously throughout your site. An excellent testimonial can become the hyperlink that sends your visitor to your sales message. Even on your order page, include a testimonial at the top of your listing. You may already have testimonials on your Web site for your product and service, but do you have them for your ezine, fre.e articles, and teleclasses? 5. Support your home page "Passion Approach" copy with proper links to product sales letters, stories, and service. Let's say you have a bold heading "Quadruple your Web sales in Four Months with Opt-In Ezine Articles." You can make the whole phrase a hyperlink that with one touch, will lead your visitors where you want them to go--To your sales letter, of course! Remember your home page must give your visitors a reason to buy. Use these "Marketing Pizzazz" techniques throughout your site. Think right now, what is it I need to act on next to manifest more dollar success on my site? Part two of this article is available at http://www.bookcoaching.com/freearticles/article-134.shtml. Judy Cullins, 20-year book and Internet Marketing Coach, Author of 10 eBooks including "Write your eBook Fast," and "How to Market your Business on the Internet," she offers free help through her 2 monthly ezines, The Book Coach Says...and Business Tip of the Month at http://www.bookcoaching.com/opt-in.shtml and over 140 free articles. Email her at mailto:Judy@bookcoaching.com
MORE RESOURCES: 25 Awesome About Us Page Examples For Web Design Inspiration Search Engine Journal 30 Best Web Design Agencies To Partner With in 2024 Influencer Marketing Hub Adobe Dreamweaver (2024) review TechRadar Are you up to build the next best website? Get started with one of these 5 web design courses Fortune Jeremy McGilvrey, A Houston Web Design Agency, Inks Long-Term Lease In Prestigious Williams Tower Office Space Yahoo Finance Why (and How) I Learned Web Development as a Data Scientist Towards Data Science We Need to Decarbonize Software IEEE Spectrum 18 Free Web Design Tools, Winter 2024 Practical Ecommerce Web Design Companies & Agencies In Austin To Know Built In Austin Moving Your Website into the Web Design System (WDS) Washington State University TSTC Marshall spotlights online web design and development program Marshall News Messenger Jessica Sorden's Transformation from Corporate Burnout to Web Design Maestro - by Carly Winchell The Ark Valley Voice The 39 best free web fonts Creative Bloq Top Web Design Trends 2024 Designmodo How to design a website: A beginner's guide CNN Underscored 9 Chicago Web Design and Development Agencies To Know Built In Chicago Why isn't Adobe doing web design better? Creative Bloq Valve and Picnik vets Hatch new idea — a no-code web design platform for 'tech curious creators' GeekWire Top 12 Non-Profit Web Design Agencies That Empower Philanthropy Influencer Marketing Hub 5 Top-Rated AI Website Builder Tools Software Advice Best Web Design Software in 2024 USA TODAY Information technology students delve into web design with capstone project University of Missouri College of Engineering Sweb CEO puts AI to work for small business web design San Antonio Report Website Design Services of Pop Machine Agency: Leading Wichita's Charge in Global Web Design Trends Yahoo Finance Valpo Web Design supports NWI No Child Hungry in fight against food insecurity with new website Valpo.Life Valpo Web Design & Marketing helps businesses through intentional design and forward thinking Valpo.Life Revolutionizing Web Presence: Webness Studios Launch Specialist Website Design Services Yahoo Finance 5 seriously useful AI web design tools Creative Bloq Locofy.ai's accelerates web design-to-code with AI as it pioneers Large Design Models Markets Insider Best website design service of 2024 TechRadar Michelle Belleville Science@NASA Valpo Web Design & Marketing | Partners Valpo.Life 17 Free Web Design Tools, Fall 2023 Practical Ecommerce 6 ways AI is changing web design Creative Bloq Grand Cayman Web Design Expert & SEO Qamar Zaman Book Build Google Knowledge Panel Offers Grand Cayman ... Yahoo Finance 15 Web Design and Development Trends You Need To Know in 2024 SpaceCoastDaily.com The best website footer on the internet Fast Company The best free blog websites Creative Bloq 7 Best Web Design Services of 2024 Newsweek AI tools are killing web design jobs in South Africa Rest of World Web Design Statistics 2024 and Facts Enterprise Apps Today Mizzou alumna uses web design expertise to give back to engineering, community University of Missouri College of Engineering Best web development tool of 2024 TechRadar Top 12 B2B Website Design Agencies in 2024 Influencer Marketing Hub How web design trends have evolved Creative Bloq Top 13 Custom Web Design Agencies Specializing in Education Influencer Marketing Hub Regulator: “Harmful” Web Design Could Break Data Protection Laws Infosecurity Magazine In LGBTQ rights case, Supreme Court rules for wedding website designer The Washington Post Kentico 'Site of the Year' Competition Proves Custom Web Design is Alive – and Thriving - CMS Critic 12 Top-Ranked Shopify Web Design Agencies Influencer Marketing Hub How Google perfected the web The Verge Top Headless Web Design Agencies to Revolutionize Your Front-end Influencer Marketing Hub 19 Free Web Design Tools from Summer 2023 Practical Ecommerce The 7 Best Shopify Web Design Techniques for Increased Conversion Influencer Marketing Hub |
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