webdesign articles


Service Professions: Does Your Website Follow These 5 Simple Rules For Getting More Clients?





There are literally thousands of different options, styles and formats to choose from when designing your service professional business website. But there are 5 things every site needs to be successful:

  • Client-centric and easy to remember name(s)
    Your website can have more than one domain name that directs potential clients to the single site. Your service professional business website should have at least two domain names. One being your name, which is the most likely thing a client will try if they don't have your web address handy, e.g. www.bethmlyons.com or www.michaelport.com and should be something that speaks to the market you serve, e.g. www.techiecoach.com, or www.smallbusinessexcellence.com.

  • Something that grabs your client's attention
    You have 3 seconds to grab your potential client's attention before they leave, potentially forever. Engage their passion, inspire their imagination, and give them something of value in exchange for their email address.

  • Language that speaks directly to your target market
    Your site should speak to the needs and desires of your target market in language your client uses and understands. Offer specific solutions, and describe the benefits of they'll experience from working with you.

  • Success stories that establish you as an expert
    Demonstrate your expertise. Share your personal story. Share success stories and testimonials from past and current clients.

  • A Call to Action
    You must have a clear 'call to action'. What do you want your visitor to do? Your 'call to action' must be one which is easy and obvious for your potential client to take (sign up for your newsletter, special report, etc.).

If you include each of these 5 things, and you provide solution-oriented offers to the current needs and desires of your target audience, you'll not only distinguish yourself from other service professionals, you'll lay the foundation for ongoing web-based success.

Visit http://www.awardwinningwebcourse.com for a simple, step-by-step guide to developing highly effective websites.

About the Authors
Michael Port is the President of Michael Port & Associates LLC and is known as the guy to call when you're tired of thinking small. To spend some more time with Michael and to think bigger about who you are and what you offer the world go to http://www.MichaelPort.com.

Beth M. Lyons has over 15 years of experience helping the not-so-technical among us get comfortable with, learn, and then master the techniques they need and want to use. She has a gift for seeing implementation and "best-use" strategies, and communicating them in 'real english.' http://www.techiecoach.com


MORE RESOURCES:

Indianapolis SEO, IndianapolisSeo.com, an SEO and Web Design Firm ...
PR Web (press release), WA - 3 hours ago
IndianapolisSeo.com, a Web design and search engine optimization firm is launching the new website for PJ's College of Cosmetology based in Indiana and ...


The Official Launch of Focus-global.com and 5 Affiliate Websites ...
PR Web (press release), WA - 3 hours ago
For more than 13 years, the Company specializes in variable data publishing, email marketing, web design and development, and search engine marketing. ...


Special web design and development rate for start-up businesses
Cambridge Network, UK - Jan 6, 2009
Media Creative Web Design and Development, a Cambridge based company, are to offer a special rate of £99 per web page to all start up businesses who have ...


Web design essential for your business
BigNews.biz (press release), MA - Jan 5, 2009
For that your really need to hire a web designer with professional web design experience – more specifically a business web page designing, ...


Klue

Web Design Malaysia | Greenfrog Studio
Klue, Malaysia - Jan 5, 2009
Its not hard to imagine how important your website is. It is the one brand & marketing tool that build sales and at the same time improves your branding ...


Web Design Outsourcing services by Cranberry
BigNews.biz (press release), MA - Jan 2, 2009
Cranberry Communications Pvt. Ltd. (http://www.cranberryindia.com) has come up with specialized web design services for web design companies based in USA, ...


RAGE WebCrusher
ZDNet Asia, Singapore - 12 hours ago
Whether you built your website with iWeb, Rapidweaver, Dreamweaver or RAGE WebDesign, RAGE WebCrusher can ensure your website loads as fast as possible for ...


Best Web Design and Development: Schematic
MediaPost Publications, New York - Jan 2, 2009
by Christine Champagne, Yesterday, 12:00 AM Schematic spent a decade helping clients like Coca-Cola, Walt Disney and Target make their marks on the Web. ...


Dallas SEO Web Design Firm Signs Strategic Partnership With SEO 1 ...
TransWorldNews (press release), GA - Jan 2, 2009
Texas based SEO 1 Services has entered into a marketing agreement with Brazen, a Dallas Web Design company, to cooperate in SEO friendly web development. ...


openPR (press release)

Leading Fort Myers Web Design Firm Experiences Record Growth in 2008
openPR (press release), Germany - Jan 5, 2009
Brian Joseph Studios LLC is now considered Fort Myers web design and Naples web design experts and there is no sign of them stopping or easing up. ...

Web-Design - Google News

home | site map
Webdesign-box © 2006