A Website Checklist
If you've just finished building your new website (or revamping your old one), how can you be sure it's "ready for prime time"? Or maybe your site's been around for awhile and you think it may be due for a makeover. Because Web technologies, techniques and standards change so rapidly, even a website that seems "cutting edge" when it's built can look obsolete a year later. Or maybe you started out with a barebones website and finally have the time and/or money to take it to the next level. If you'd to give your website the once over, here are ten aspects you should consider:
Completeness: None of your website should be "Under Construction". Websites tend to evolve over time and are never truly "finished", but that's no reason for your website look like a construction zone. If you must include pages that aren't completed, at least put some informative content on the page to motivate people to check back later. Otherwise leave out the section altogether until it's ready for prime time.
Content: Do you need to update the text on your site? Have you added services, expanded your product line, targeted new markets, or changed your business strategy? Is your website's description of your company current and accurate, including your contact information? Could the content be written more clearly, convincingly, or succinctly? Could your website be more informative, helpful, interesting or relevant? Would customer testimonials or an FAQ section strengthen your sales message? Check all of your site content for incorrect grammar, spelling errors and typos.
Graphics: Do your graphics contribute to or detract from your website? A website with no graphics would be uninteresting, but a site with too many graphics, animations, and different fonts is overwhelming and distracts from your sales message. The trick is to find the right balance. Use animations sparingly, especially those that "loop" (play over and over). They can easily become annoying and distract from your sales message. Remember that banner ads count as graphics, too, and one or two per page is plenty.
Interactivity: You might consider making your site interactive by adding a mailing list, message board, poll, ezine or guest book. A contest or trivia quiz can attract visitors and bring them back more often. Rotating content like a joke, quote, or tip of the day keeps your website interesting. Don't feel obliged to add all the latest bells and whistles just because you can, but ask yourself whether some advanced features might give your website the edge. If you don't want to provide the content yourself, check into content available from syndicators (just keep it relevant to your target market and your other site content).
Links: Are all the links on your website working? First make sure any links between pages on your site are directing site visitors to the correct page. Check all of your links to other websites, too; the webmaster may have renamed the page or removed it altogether, and those dead links will make your site look unprofessional and frustrate your site visitors. If you've removed some of the pages from your own site, set up a custom 404 page that redirects your visitors to your home page (or a search page) when they try to access a page that no longer exists.
Speed: Does your site load quickly enough in the viewer's browser? The "Eight Second Rule" is a good rule of thumb, meaning no site visitor should have to wait longer than eight seconds to view the opening page of your website. After eight seconds have elapsed, chances are good the viewer will give up and go elsewhere. If you have graphics or animations that take awhile to download, provide some engaging content to hold their interest while they wait. Adding graphic elements always comes at a cost in terms of slower loading times, so only include graphics if they really contribute to visual impact of your website and strengthen your sales message.
Navigation: Is it easy to find information on your site? The opening page should tell visitors, at a glance, who you are, what you do, and how to find what they're looking for. From there your visitors should be able to follow a logical path to learn more about various aspects of your business. If you list products or services on your site, organize them in a logical way. If you decide to use graphic icons instead of text, make sure their meaning is obvious. Make it easy for your site visitors to find what they came for.
Search engine optimization: Is your website optimized to rank for important keywords in the most popular search engines? Double check your page titles and meta tag keywords and descriptions to make sure they are accurate and descriptive. Did you work your keywords into the actual page content as well (including variations)? Is your website focused on a specific theme, and do you have plenty of informative content related to that theme? Is your website spider-friendly (meaning search engine spiders can access every page and read the most important content from the source code)?
Style: Is your website's style consistent with your business goals? Ask yourself what you want your business image to be, and make sure your website enhances that image. Is your company's style polished? Friendly? Trendy? High tech? The look and feel of your site should reflect that style. Does your website still compare favorably with those of your competitors? Your website should reflect favorably on your business and help you to build your corporate image. If yours doesn't, maybe it's due for a makeover.
Usability: Usability refers to how easily site visitors can use your site. The best measure of usability is feedback from users -the people who visit and try to navigate the site. If you have received complaints, comments, questions, or suggestions from site visitors, change your site accordingly. Of course, dissatisfied customers won't always let you know. That's why you should also analyze your Web logs to see whether visitors quickly abandon certain pages or don't visit some of your pages at all. Think in terms of building pathways through your site that visitors can follow. A well-designed website leads visitors deeper into the site without frustrating or confusing them and doesn't lose them along the way.
Jane McLain is a Web developer and SEO specialist and the webmaster of EClaunchsite.com, an online resource center for netrepreneurs with tools and information to help you plan, build, launch and grow your e-business.
Web design company owner learned the skills she needed to succeed at Ohio University and WOUB - Ohio University
Web design company owner learned the skills she needed to succeed at Ohio University and WOUB Ohio University
20 Free Web Design Tools from Summer 2022 Practical Ecommerce
Web design firm adding staff in Putnam County – Inside INdiana Business Inside INdiana Business
What to Look for in a Web Developer? UrbanMatter
11 Web Design Podcasts for Online Merchants Practical Ecommerce
Get YOU Found Digitial Marketing acquires Mitro Digital Marketing The Outer Banks Voice
WineGlass Marketing Expands Web Development Capacity by Acquiring Cakewalk Design Studio - wineindustryadvisor.com
WineGlass Marketing Expands Web Development Capacity by Acquiring Cakewalk Design Studio wineindustryadvisor.com
Five Fantastic Poster Designers to Follow on Instagram PRINT Magazine
8 Web Development Trends to Follow DevOps.com
LinkedIn Ran Social Experiments On 20 Million Users Over Five Years The New York Times
Lounge Lizard Blog Web Design Inspiration Flux Magazine
Top Directory Listings of the Best Web Design Firms StartupGuys.net
How to build a website with Shopify TechRadar
‘Trombone Champ’ is bigger than anyone could have predicted The Washington Post
Web Design Services Market - Forecast (2022 - 2030) Fighting Hawks Magazine
Zoom classes: how to cash in on your skills The Guardian
Premium: Business News Pampa News
Esports team at Freedom High School prepares for new year ABC Action News Tampa Bay
Through the lens of Just Us Photography & Design The Turlock Journal
2 Stock-Split Stocks That Could Make You Rich by Retirement The Motley Fool
Outdoorlink, Inc. Acquires SignBird to Offer State-of-the-Art Billboard Marketing Services - CMSWire
Web design firm to grow workforce Insider Media
4 Ways To Reduce Startup App Development Costs, According To Experts [DesignRush QuickSights] - PR Web
4 Ways To Reduce Startup App Development Costs, According To Experts [DesignRush QuickSights] PR Web
Design Software Giant Canva to Compete With Google, Microsoft Over New Worksuite Tool - The Epoch Times
Design Software Giant Canva to Compete With Google, Microsoft Over New Worksuite Tool The Epoch Times
What you can buy for around $1 million in Healdsburg The Press Democrat
How do I fix it? - PHP SitePoint
I turned my crazy side hustle into a real business making $500k a year – the idea is so simple everyone c... - The US Sun
I turned my crazy side hustle into a real business making $500k a year – the idea is so simple everyone c... The US Sun
Best Online Courses to Learn SQL | DatabaseJournal.com Database Journal
5 Web Design Tips You Can't Ignore in 2022 Entrepreneur
Why Most DIY Web Design Projects Fail ReadWrite
Southern Students Win National Web Design Competition - North American Division of Seventh-day Adventists
Southern Students Win National Web Design Competition North American Division of Seventh-day Adventists
70+ Web Design Statistics 2022 to Improve Your Customer Experience Enterprise Apps Today
20 Free Web Design Tools from Spring 2022 Practical Ecommerce
Seasoned brand marketing, web design expert joins EWG leadership team Environmental Working Group
'Websites shouldn't shout, they should serve' – this award-winning web designer tells us why - The Drum
'Websites shouldn't shout, they should serve' – this award-winning web designer tells us why The Drum
WEB DESIGNER DAY - May 31, 2023 National Today
The 10 Most Important Web Design Advice for Your Website in 2022 Global Trade Magazine
Web Design/ Development Apps and Resources The Tech Edvocate
Outsourced Web Development: It's Not What You Think Small Business Trends
Outlandish '90s web design: love it or hate it? Creative Bloq
OED, Urban League Expand Web Design Program For Small Businesses And Minority Students - Seattle Medium
OED, Urban League Expand Web Design Program For Small Businesses And Minority Students Seattle Medium
NEWS GLEAMS: Paid Youth Opportunities in Web Design, Jesse Sarey Murder Case, & More - South Seattle Emerald
NEWS GLEAMS: Paid Youth Opportunities in Web Design, Jesse Sarey Murder Case, & More South Seattle Emerald
Mastering Responsive Web Design With CSS Math Functions MUO - MakeUseOf
Top Web Design and UI Trends for 2022 Designmodo
Biondo Creative Awarded Best Web Design Company in Bucks County, Pennsylvania by Bucks Happening Magazine - PR Newswire
Biondo Creative Awarded Best Web Design Company in Bucks County, Pennsylvania by Bucks Happening Magazine PR Newswire
Top 15 Web Design Companies in July, According To FoxDsgn Digital Journal
Dive into the random, genius, alphabetically-organised world of HejHelloHalloAnnyeong's web design experiments - It's Nice That
Dive into the random, genius, alphabetically-organised world of HejHelloHalloAnnyeong's web design experiments It's Nice That
How To Learn Web Design: 4 Steps To Start Designing - eLearningInside News eLearningInside News
Adding the Right Keywords to Your Website Content
You've made your website, added a great title and keywords in the meta tags. That's it, right?Not quite.
Cheap Web Design In London
Due to the large number of people offering web design services in London, there is always a bargain to be found.Website design firms in London are in a very competitive market and some offer some great deals at various times of the year.
Tips On Effectively Organizing Your Navigation
Not all links are created equal.While all of your links may be important, you must sort and prioritize to come up with an effective navigation scheme.
When Your Graphic Designer Costs You Money
So how do you know when your graphic designer costs you financially and emotionally?When a file is not prepared correctly? When you go to press and have your media material produced in prints, and find out that the file was built incorrectly, then that's the time when your graphic designer will cost you money.Many pre-press operators have complained about having to correct graphic designers work.
Simplify Your Web Site for Clarity and Ease of Use
There are plenty of web sites out there in which basic elements of design are ignored. The viewer may experience overkill and frustration, instead of gently receiving the message or information.
5 Ways To Improve Your Website Immediately
If you are reading this, I assume you either have your own website or planning to get one. Either way, these 5 tips can help you create a better business website immediately.
How To Shop for a Web Design Firm?
While few companies can boast as we do that our first ten clients are still with us today, many companies often change Web design firms to get a new perspective on how their Web presence could look and perform. The following paragraphs serve as a Buyer's Guide to use when shopping for a new Web design company.
Designing Your Websites Directory Structure
Any kid, and their grandmother too, can make a webpage. There are many "wysiwyg" webpage design applications that let you create a webpage as easy as typing text.
11 Steps to Sticky Web Site!
An attractive and user-friendly Web site is crucial to attracting prospects and holding their interest. Seems obvious, yet poor design and even more poorly written content clutter the Web.
Can Your Visitors Contact You From Your Website
Argh, where's the contact button?! Believe it or not, some websites just DON'T WANT any visitors (even customers) to CONTACT them. There's no email address, no contact form, no NOTHING!What if a potential customer wants to BUY something from your website but have a few questions or doubts that he/she needs to ask you first? If you have a FAQ page, that's the first place he/she will definitely seek answers.
Web Design for Dictators
No question about it, web design is an art. Finding the right blend of style and usability is a delicate balance that few, if any, fully master.
Web Copywriting: The Psychology Of Scarcity, Less Is More If You Want Faster Sales
Countdown to Armageddon - at least you'd think so judging from some of the garish copy and blaring headlines screaming at you from so many websites.At the opposite extreme though, you've some sites which don't even have a single decent headline anywhere that captures visitors attention, let alone leads them into captivating copywriting that'll get them a sale.
How to Convince Your Visitors to Return Often
One visit does not make a sale. Be sure to make your Web site attractive to your visitors so that they want to come back.
Three Things You Must Do When Designing and Building Your Small Business Website
If you are going to have a web presence for your small business, it only makes sense that it should actually help you get more business. In order to do so, your website design should focus on performing only one function - and that's to convey your sales message to your site visitors in an effective and efficient manner.
Don't Put Your Slogan in the Title Tag - Optimize Your Web Pages
Don't just put your slogan in the title tagwhen you formulate the copy of your website. Theformulation of the title tag is the mostimportant single aspect when you fine-tune yourwebsite:1.
Increase Your Website Sales Instantly
If there's one thing that I've learnt so far, it's that nothing beats good copy. You may have found a way to bring in 10,000 visitors a day to your site, but if your copy is lousy, you're just wasting your effort.
Web Design: How To Get Your Visitors To Stay
Remember the famous line from the movie Field of Dreams, "If you build it, they will come"? In the world of Internet marketing, you not only want them to come, you want them to stay.The Internet is fast-paced.
Caveat Scriptor: Use the Advice of Those Who Know Before You Build a Site
~A man [woman] is a success if he [she] gets up in the morning and gets to bed at night, and in between he [she] does what he [she] wants to do. Bob Dylan~I'm smart.
How To Make It Easy For Your Web Designer To Build Your Website
You have an idea for a website and you are now looking for somebody to build you the site. You want it to be a smooth ride, and want to have a good working relationship with your web designer.
Service Professions: Does Your Website Follow These 5 Simple Rules For Getting More Clients?
There are literally thousands of different options, styles and formats to choose from when designing your service professional business website. But there are 5 things every site needs to be successful:Client-centric and easy to remember name(s)Your website can have more than one domain name that directs potential clients to the single site.
|home | site map|
|Webdesign-box © 2006|